16 Jul Corporate Social Responsibility
Corporate social responsibility (CSR) is being used more and more often. But what exactly does it mean? It’s really very simple: companies that implement CSR practices take into account the impact their business activities have on society. This is better for people, the planet, and the company itself. Below we explain the advantages of CSR and share a few tips to help you make your printing environment more sustainable.
Win-win situation
When you think about CSR, your printing environment probably isn’t the first thing to come to mind. But it should. A few relatively small changes can quickly make a major contribution to a more sustainable world. And that’s not all: by reducing your company’s footprint, you’ll also lower costs and improve your image. This makes CSR a win-win situation all around.
CSR is good for your image
Research has shown a strong correlation between CSR and a company’s profitability. Employees who work for companies that practice CSR are more motivated and more productive. Their customers are more loyal and willing to pay higher prices as well. In fact, customer loyalty is 7% higher at companies that make a larger social contribution. Plus, investors are more likely to invest in a company that practices CSR.
Three tips for making your printing environment more sustainable
When you think about CSR, your printing environment probably isn’t the first thing to come to mind. But it should. These tips will help you make your printing environment CSR-proof in no time.
1 – Invest in multifunctional devices.
Instead of buying a device that can only print, invest one that can do it all. This will reduce maintenance costs and your average energy consumption. It will also make your employees more productive. Sounds good, right?
2 – Only print things you really need.
The average employee prints 10,000 pages per year, which is wasteful and entirely unnecessary. Save paper and costs by making your office environment as paperless as possible.
3 – Use recycled paper and print on both sides.
Not printing at all is unrealistic for most companies, but if you have to print, at least use recycled paper. It’s a small effort that makes a big contribution to the environment. If you also encourage double-sided printing, you will definitely cut down on paper waste.
A good start
While the social and financial advantages are pretty clear, CSR affects almost all facets of your organization. So keep things simple and start with your printing environment. The rest will happen on its own!